Built for established UK roofing companies
Turn Google searches into profitable roofing jobs.
Boost Trade Leads creates and manages focused Google Ads campaigns for roofers, then tracks the journey from ad spend to genuine enquiries, quotations and completed work.
✓ Roofing-focused strategy
✓ Clear performance tracking
✓ Client-owned ad account
Illustrative client portal
Campaign performance
Live reporting
Enquiry trendLast 30 days
Example data
Illustrative dashboard only. No figures are presented as genuine client results.
Track what actually matters:
Calls
Qualified enquiries
Quotes
Jobs won
Revenue
The problem
Clicks are not the same as customers.
Many roofing companies receive reports full of impressions and clicks, but still cannot answer: “What did our Google Ads actually bring into the business?”
Vanity reporting
Reports full of activity, without showing which enquiries became quotations or paying work.
Wasted budget
Weak search terms, poor location targeting and irrelevant clicks can drain spend quickly.
Unqualified calls
A high call count means little when the enquiries are irrelevant, low value or never become jobs.
How it works
A focused system for turning search demand into roofing opportunities.
Opportunity review
We assess your services, locations, website, reviews, current advertising and capacity for more work.
Campaign build
Campaigns are structured around the roofing services and locations most relevant to your growth goals.
Tracking setup
Phone calls and form enquiries are tracked so results can be connected back to campaigns and search terms.
Ongoing optimisation
We reduce wasted searches and focus spend on the enquiries most valuable to your roofing business.
Transparent reporting
See what your budget is producing without chasing an account manager.
Clients receive clear performance updates and a live view of the numbers that matter, connecting advertising activity with genuine commercial outcomes.
- ✓ Advertising spend and campaign activity
- ✓ Phone calls and form enquiries
- ✓ Qualified lead tracking
- ✓ Quotes, jobs won and revenue where supplied
- ✓ Clear explanations of changes being made
Google Ads spend£1,000
Clicks118
Enquiries24
Qualified roofing opportunities16
Quotes issued9
Jobs won4
Illustrative journey only. Actual performance varies by market, budget, website, offer and sales process.
Who we help
Built for roofers at different stages of Google Ads.
Improve what is already running
Find out where spend may be leaking.
We review campaign structure, search terms, location targeting, tracking and whether the current activity is producing the right roofing opportunities.
- Review existing performance
- Identify wasted searches
- Assess lead quality
- Improve reporting clarity
Learn from the previous campaign
Understand why it may not have worked.
We review the old setup, budget, targeting, website and lead handling to identify what a stronger relaunch would need to do differently.
- Review historical account data
- Find likely failure points
- Reassess services and areas
- Build a relaunch plan
Assess the opportunity first
See whether Google Ads makes commercial sense.
We assess your services, service area, website, reputation, competition and budget before recommending a realistic campaign approach.
- Market and competitor review
- Website readiness check
- Budget discussion
- Campaign opportunity plan
The first 90 days
Enough time to collect data, make changes and judge the campaign properly.
Build and measure
Campaign setup, tracking, website review and initial search-term data.
Remove waste
Refine targeting, add negative keywords and improve based on real enquiries.
Optimise for quality
Focus spend on the services, locations and searches producing stronger opportunities.
After the initial campaign period, the service can continue on a monthly rolling basis.
Frequently asked questions
Clear answers before you spend a pound.
Google Ads should be treated as a measurable investment, not a mysterious monthly subscription.
No. Results depend on search demand, competition, budget, website quality, reputation, call handling and the business's ability to quote and close work. The commitment is to transparent tracking, active management and clear reporting.
Yes. The free opportunity review can assess the existing setup and reporting approach. No change should be recommended until there is a clear commercial reason for it.
We can review your services, areas, website, competition, reviews and budget to determine whether Google Ads appears suitable and how a campaign could be structured.
The client should own the account and grant management access. This keeps campaign data and account history under the client's control.
There is no single figure for every area. A sensible starting budget depends on competition, service area, average click costs and the type of roofing work being targeted. This is discussed during the opportunity review.
Free opportunity review
See what Google Ads could look like for your roofing company.
Whether you are currently advertising, stopped in the past or are considering Google Ads for the first time, the review is designed to identify the strongest opportunities and likely weaknesses.
01 Current position
02 Main opportunities
03 Realistic next steps